Review / PHB Ethical Beauty Liquid Eyeliner in Black

Saturday, 24 June 2017

PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black
PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black

I’ve been a fan of PHB Ethical Beauty for a very long time now. I think I first started using their skincare products in 2013 or 2014, and those and their mascara in particular have been staples of my skincare and beauty regimes ever since. When I saw that they had come out with a liquid liner a while back, I knew that I was going to have to try it at some point!

The PHB Ethical Beauty 100% Pure Liquid Eyeliner* comes in two shades, black and brown, and of course I went for black because that’s just who I am. As well as claiming to be long lasting and water-resistant, the PHB liquid eyeliner also advertises major benefits for people like myself with sensitive eyes – they say it’s great for eyes that water easily, and is also PH balanced and made from botanical oils and minerals that are kind to skin. Over the past several years, my eyes have grown increasingly sensitive and I’ve found that they can get quite irritated when I use heavier eye makeup, so a natural alternative to liquid eyeliner that won’t leave my eyes a bloodshot mess was certainly appealing to me.

PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black

The eyeliner comes in a little tube with a thin, brush tip applicator. When I first took it out of the box, I could see at a glance that it isn’t quite like other liquid eyeliners – it isn’t as jet black, and there’s just something about the consistency in the packaging that seems different.  It also somehow almost seemed glittery in the tube and on the brush, even though it isn’t at all!  The brush itself is decent, but I personally feel it would have benefited more from a sponge-based brush or felt tip applicator like many other liquid liner pots like this tend to have. Although the brush does still manage to achieve thin, sharp lines, if you’re not careful it also has a tendency to leave little bristle lines that you can see in the swatch below.

The formula is a great consistency – not too liquid-y, not too thick, but it doesn’t give you a swipe of perfect, opaque colour and if you want a darker, more intense liner you do need to go over it a couple of times to achieve a bolder look. One thing to also be aware of with this product versus other liquid eyeliners is that, as I suspected, it isn’t a true opaque black. It looks a little bit like a dark, charcoal grey on the lids which I don’t dislike, but obviously won’t be to everyone’s tastes.

PHB Ethical Beauty 100% Pure Liquid Eyeliner Swatch

When wearing this, I can definitely feel its sensitive eye benefits. My eyes didn’t go bloodshot, they didn’t get irritated and they didn’t water after applying this or throughout a day of wear. Often it’s a challenge for me to just get my winged eyeliner done without my eyes freaking out and looking awful afterwards, but that wasn’t an issue at all with PHB Ethical Beauty’s liquid liner. At least for me, this is clearly an excellent option for those days when I want to wear more dramatic eyeliner but my eyes might not be feeling up for being plastered in irritating products.

Throughout the day, I don’t really notice a lot of wear or fading when wearing this and it also doesn’t flake as some liquid liners I’ve tried in the past do (even more of a plus for my sensitive eyes). I can also rub it a lil’ bit and it doesn’t smudge or transfer. However, I will warn you that although it says it’s water resistant, it’s not nearly as waterproof as other liquid eyeliners on the market. It will withstand minor eye-watering, but if my eyes start streaming it starts to smudge in my outer corners and I don’t think it would stand a chance if I started crying or decided to wear it to a sweaty gym session. On the plus side, it’s quick and gentle to remove without ending up with panda eyes or black streaks across your face while you’re taking your makeup off.

Okay, it may sound from the above like this eyeliner doesn’t have tons going for it, but I actually really, really like it (and as you can see from my Instagram, it looks as bomb as any other eyeliner). Compared to other liners there are certainly some criticisms, but it’s also worth noting that none of the other liquid eyeliners I’ve ever used are natural – I’ve only ever used things like NYX, theBalm, Stila and (back in the day when I was still using animal tested stuff) L’Oreal. As a natural product that contains zero harsh chemicals and is designed to be gentle, this eyeliner actually holds up really well. For people like me who suffer from dry, irritable eyes it’s kind of a godsend. The eye makeup I want to do is no longer quite as dependent on how my eyes are feeling – if I want to wing it out and my eyes are feeling sensitive, now that I have PHB Ethical Beauty’s eyeliner I can!

If you live for a bold, sharp, blacker-than-the-abyss wing that will last all day even if you go swimming then, no, this product probably won’t be your jam. But if you’re like me, enjoy a good wing but don’t expect it to face every single trial life will through at you, and have problems with dry eyes or find that traditional liquid liners tend to irritate them or you’ve ever had a reaction to them, then this is probably a perfect alternative for you. This is also a great product for all you green, natural beauty lovers out there, because it’s cruelty free, vegan and contains none of the usual nasties that can end up in liquid eyeliners.

The PHB Ethical Beauty 100% Pure Liquid Eyeliner is available from LoveLula for £12.95, and on PHB Ethical Beauty’s website.

Do you have any liquid liner recommendations for sensitive eyes?

* This review is not sponsored and has not been paid for, however the product was sent to me free of charge. All views and opinions expressed are my own.

2 comments

  1. I'm one of those people who likes a jet-black line, so this probably wouldn't be for me, but I'm glad there's a cruelty-free option for people who need a very gentle formula! xx

    Toasty

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  2. It looks brilliant in that Instagram photo. I'm not a fan of applicators like that, I somehow end up getting it all over me, I much prefer a felt tip end BUT I am almost out of my current eye liner and I want a natural alternative, so I think I will give this a try.

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