New B. Makeup First Impressions

Saturday, 17 June 2017



A few weeks ago, I was lucky enough to be invited to B. Makeup’s relaunch event in London. B. is a brand owned by and exclusive to Superdrug, and I had wondered why it seemed to disappear off the shelves for a little while – as it turns out, it’s because they were undergoing a complete rebranding and had some exciting new product releases lined up!

The event was great fun (any event with vegan donuts gets my thumbs up) and I even got to meet some wonderful vegan bloggers for the first time, which was really the icing on the cake. While we were there, we got a sneak peek at what they were going to be releasing and a goodie bag featuring some of their new range to try out too.

After checking out their displays at the event, I was very pleased by what they have to offer now they’ve rebranded. Although I love many of B.’s skincare items, I was never thoroughly impressed with their makeup. One good thing going for them at least was that everything was cruelty free and vegan, and that’s something that they’ve really uplifted and embraced with their relaunch. I like to think they’ve seen how well-received the brand was for being cruelty free and vegan-friendly, and are responding to demand - they even added a small snippet at the back of the promotional booklet we received, explaining the rise of veganism in the UK, demand for items free from animal products and how they continue to avoid any ingredients containing them that don’t fit with the vegan promise.

The first thing we noticed about the makeup is that it has a new look and I’m loving the direction they went with it. There wasn’t really anything that stood out about the old B. packaging (if anything it looked a bit cheap before), but their new packaging is all about sleek, matte blacks and simple, white logos that make everything look chic, luxurious and much more expensive than it actually is. The quality of their brushes has also gone up dramatically – I had a feel of a few of their new ones and they’re by far the softest, nicest high street brushes I’ve ever felt.

Since the event, I’ve been testing out the makeup bits and bobs that I received and wanted to share my first impressions*

Sculpt & Highlight Contour Pen in Dark (£8.99)

Okay, so obviously this is not the shade for me and my white bread complexion, but this is nonetheless an impressive little product. This is a soft, creamy pen with a dark end for contouring and a light end for highlighting, and it glides on and blends like a dream. It comes in four shades – light, medium, dark and universal (whatever that means?!) and although I’m not getting the best use out of it with it being too dark for me, I have still had a little play around with it and was impressed by the results. The formula gives a beautiful natural, dewy radiance that doesn’t look too stark when blended out and at £8.99 is a perfect product to try if you’re new to contouring and prefer cream products.

Velvet Matte Lipstick in Boom Shakalaka (£6.99)

I don’t really use traditional lipsticks much these days, but I can I get a holla for B. for coming out with a range of matte red and berry shades that are all vegan!? I swear, a good vegan red lipstick is hard to come by. This particular lipstick is a lovely true red shade with a matte finish that still retains a bit of sheen, and although it isn’t as long-lasting as I’d prefer it also doesn’t bleed or smudge around too much either. Despite it being a matte lipstick, the formula isn’t drying at all and it’s a perfect cruelty free, vegan alternative to other high street lipsticks. I much prefer to use nude coloured bullet lipsticks to bold shades, and having used this I’m really excited to give their two natural colours a go!

Defining Duo Liner (£6.99)

Another product that I was thrilled to see B. was releasing was this liquid liner pen. Again, decent felt tip liquid eyeliners that are cruelty free and vegan are very hard to come by, and this one has not one but two tips – one slightly thicker, and one thinner for sharper, finer lines. So far so good with this product; I’m always wary of pen eyeliners because I find the tip can start to dry up relatively quickly but I haven’t been using this long enough to know whether or not that will be a problem with this one. As far as colour goes, this is a true, opaque black, glides on like a dream and even produces some great, sharp flicks. My only minor complaint with the colour would be that it does sometimes look a bit glossy, as is the case with several liquid liner pens I’ve used in the past. While it isn’t waterproof (seriously, do not expect it to stay on if you’re really sweaty or cry) it is smudge proof to an extent – rubbing it only causes a bit of greyish transfer and wear but doesn’t smear it all over your face.

Velvet Matte Liquid Lipstick in Ravenous (£6.99)

Matte liquid lipsticks are pretty much my life, and I’m so excited that B. have released a range of colourful vegan ones. The one I received, Ravenous, is a lovely berry shade that applies smoothly and dries to a matte finish relatively quickly. It isn’t sticky and it isn’t as drying as other liquid lipsticks I’ve used, but you do still feel its presence on your lips. It isn’t as long wearing as my Colourpop liquid lipsticks (I can eat even greasy foods carefully in those, but this wouldn’t stand a chance against that), but still lasts a while and when it does wear out, it’s easy to touch up without having to remove the lot and start again. For £6.99 I’m pretty impressed with these – there’s currently 8 shades to choose from (including a great looking 90s brown called 1995) but I really hope these take off and they expand their shade range.

Lip & Cheek Tint in Frivolous (£6.99)

I feel like I don’t really see too many multi-purpose products on the high street, so it was nice to see that B. have created a range of cream lip/cheek products. This soft, lightweight tint is easy to apply and to blend and when used on the cheeks creates a lovely, natural flush once blended out. Although this isn’t a shade I’d have chosen myself, I still like it, it still suits me and the formula is great. This is a perfect product to take out in your handbag for a blush touch-up or to add a quick bit of no fuss colour to your lips on the go. As a lover of dewy finishes, I also love a good cream blush so these are perfect for me.

In addition to the above, I also received a few skincare items but I won’t go into any detail about those as, save for a few new products (including a great Beard Oil for men) their skincare line remains largely the same and has always been great quality for the price. Included in my goodie bag but not pictured, I also received one of their new eyeshadow blending brushes and it’s quickly become one of my favourite brushes, though not for its intended purpose! I’ve been wanting a new highlighter brush for ages but never really had a proper one before; I used to use my Real Techniques eyeshadow brush, my fingers and I had a brief foray into using a fan brush for a while and really didn’t get on with it. B.’s eyeshadow blending brush however, is the perfect soft, fluffy brush that’s still dense enough to give me a blended but bold highlight and I’m pretty much in love with it.

I’m super impressed by B.’s relaunch so far and looking forward to trying out more of their new range. Most importantly, they have fully embraced their vegan appeal and are actively providing an affordable vegan, cruelty free, high street option and have been the first high street brand to really commit to doing this.

The new collection is available on Superdrug.com and in some stores – I’ve heard from other bloggers that not every shop is stocking the new range yet, but fingers crossed and keep your eyes peeled.

* All of the products featured in this post were given to me free of charge, however this post is not sponsored and all views are my own.

4 comments

  1. I love B Makeup! Their re launch looks really good so I'll definitely be picking up a few products to review:)

    Emily xo
    www.emilynewstead.blogspot.co.uk

    ReplyDelete
    Replies
    1. Me too! Glad you like the look if it as well. :)

      Delete
  2. Loved this will defiantly have to get some next time I'm in superdrug!
    xx

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