Review / PHB Ethical Beauty Liquid Eyeliner in Black

Saturday, 24 June 2017

PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black
PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black

I’ve been a fan of PHB Ethical Beauty for a very long time now. I think I first started using their skincare products in 2013 or 2014, and those and their mascara in particular have been staples of my skincare and beauty regimes ever since. When I saw that they had come out with a liquid liner a while back, I knew that I was going to have to try it at some point!

The PHB Ethical Beauty 100% Pure Liquid Eyeliner* comes in two shades, black and brown, and of course I went for black because that’s just who I am. As well as claiming to be long lasting and water-resistant, the PHB liquid eyeliner also advertises major benefits for people like myself with sensitive eyes – they say it’s great for eyes that water easily, and is also PH balanced and made from botanical oils and minerals that are kind to skin. Over the past several years, my eyes have grown increasingly sensitive and I’ve found that they can get quite irritated when I use heavier eye makeup, so a natural alternative to liquid eyeliner that won’t leave my eyes a bloodshot mess was certainly appealing to me.

PHB Ethical Beauty 100% Pure Liquid Eyeliner - Black

The eyeliner comes in a little tube with a thin, brush tip applicator. When I first took it out of the box, I could see at a glance that it isn’t quite like other liquid eyeliners – it isn’t as jet black, and there’s just something about the consistency in the packaging that seems different.  It also somehow almost seemed glittery in the tube and on the brush, even though it isn’t at all!  The brush itself is decent, but I personally feel it would have benefited more from a sponge-based brush or felt tip applicator like many other liquid liner pots like this tend to have. Although the brush does still manage to achieve thin, sharp lines, if you’re not careful it also has a tendency to leave little bristle lines that you can see in the swatch below.

The formula is a great consistency – not too liquid-y, not too thick, but it doesn’t give you a swipe of perfect, opaque colour and if you want a darker, more intense liner you do need to go over it a couple of times to achieve a bolder look. One thing to also be aware of with this product versus other liquid eyeliners is that, as I suspected, it isn’t a true opaque black. It looks a little bit like a dark, charcoal grey on the lids which I don’t dislike, but obviously won’t be to everyone’s tastes.

PHB Ethical Beauty 100% Pure Liquid Eyeliner Swatch

When wearing this, I can definitely feel its sensitive eye benefits. My eyes didn’t go bloodshot, they didn’t get irritated and they didn’t water after applying this or throughout a day of wear. Often it’s a challenge for me to just get my winged eyeliner done without my eyes freaking out and looking awful afterwards, but that wasn’t an issue at all with PHB Ethical Beauty’s liquid liner. At least for me, this is clearly an excellent option for those days when I want to wear more dramatic eyeliner but my eyes might not be feeling up for being plastered in irritating products.

Throughout the day, I don’t really notice a lot of wear or fading when wearing this and it also doesn’t flake as some liquid liners I’ve tried in the past do (even more of a plus for my sensitive eyes). I can also rub it a lil’ bit and it doesn’t smudge or transfer. However, I will warn you that although it says it’s water resistant, it’s not nearly as waterproof as other liquid eyeliners on the market. It will withstand minor eye-watering, but if my eyes start streaming it starts to smudge in my outer corners and I don’t think it would stand a chance if I started crying or decided to wear it to a sweaty gym session. On the plus side, it’s quick and gentle to remove without ending up with panda eyes or black streaks across your face while you’re taking your makeup off.

Okay, it may sound from the above like this eyeliner doesn’t have tons going for it, but I actually really, really like it (and as you can see from my Instagram, it looks as bomb as any other eyeliner). Compared to other liners there are certainly some criticisms, but it’s also worth noting that none of the other liquid eyeliners I’ve ever used are natural – I’ve only ever used things like NYX, theBalm, Stila and (back in the day when I was still using animal tested stuff) L’Oreal. As a natural product that contains zero harsh chemicals and is designed to be gentle, this eyeliner actually holds up really well. For people like me who suffer from dry, irritable eyes it’s kind of a godsend. The eye makeup I want to do is no longer quite as dependent on how my eyes are feeling – if I want to wing it out and my eyes are feeling sensitive, now that I have PHB Ethical Beauty’s eyeliner I can!

If you live for a bold, sharp, blacker-than-the-abyss wing that will last all day even if you go swimming then, no, this product probably won’t be your jam. But if you’re like me, enjoy a good wing but don’t expect it to face every single trial life will through at you, and have problems with dry eyes or find that traditional liquid liners tend to irritate them or you’ve ever had a reaction to them, then this is probably a perfect alternative for you. This is also a great product for all you green, natural beauty lovers out there, because it’s cruelty free, vegan and contains none of the usual nasties that can end up in liquid eyeliners.

The PHB Ethical Beauty 100% Pure Liquid Eyeliner is available from LoveLula for £12.95, and on PHB Ethical Beauty’s website.

Do you have any liquid liner recommendations for sensitive eyes?

* This review is not sponsored and has not been paid for, however the product was sent to me free of charge. All views and opinions expressed are my own.

New B. Makeup First Impressions

Saturday, 17 June 2017



A few weeks ago, I was lucky enough to be invited to B. Makeup’s relaunch event in London. B. is a brand owned by and exclusive to Superdrug, and I had wondered why it seemed to disappear off the shelves for a little while – as it turns out, it’s because they were undergoing a complete rebranding and had some exciting new product releases lined up!

The event was great fun (any event with vegan donuts gets my thumbs up) and I even got to meet some wonderful vegan bloggers for the first time, which was really the icing on the cake. While we were there, we got a sneak peek at what they were going to be releasing and a goodie bag featuring some of their new range to try out too.

After checking out their displays at the event, I was very pleased by what they have to offer now they’ve rebranded. Although I love many of B.’s skincare items, I was never thoroughly impressed with their makeup. One good thing going for them at least was that everything was cruelty free and vegan, and that’s something that they’ve really uplifted and embraced with their relaunch. I like to think they’ve seen how well-received the brand was for being cruelty free and vegan-friendly, and are responding to demand - they even added a small snippet at the back of the promotional booklet we received, explaining the rise of veganism in the UK, demand for items free from animal products and how they continue to avoid any ingredients containing them that don’t fit with the vegan promise.

The first thing we noticed about the makeup is that it has a new look and I’m loving the direction they went with it. There wasn’t really anything that stood out about the old B. packaging (if anything it looked a bit cheap before), but their new packaging is all about sleek, matte blacks and simple, white logos that make everything look chic, luxurious and much more expensive than it actually is. The quality of their brushes has also gone up dramatically – I had a feel of a few of their new ones and they’re by far the softest, nicest high street brushes I’ve ever felt.

Since the event, I’ve been testing out the makeup bits and bobs that I received and wanted to share my first impressions*

Sculpt & Highlight Contour Pen in Dark (£8.99)

Okay, so obviously this is not the shade for me and my white bread complexion, but this is nonetheless an impressive little product. This is a soft, creamy pen with a dark end for contouring and a light end for highlighting, and it glides on and blends like a dream. It comes in four shades – light, medium, dark and universal (whatever that means?!) and although I’m not getting the best use out of it with it being too dark for me, I have still had a little play around with it and was impressed by the results. The formula gives a beautiful natural, dewy radiance that doesn’t look too stark when blended out and at £8.99 is a perfect product to try if you’re new to contouring and prefer cream products.

Velvet Matte Lipstick in Boom Shakalaka (£6.99)

I don’t really use traditional lipsticks much these days, but I can I get a holla for B. for coming out with a range of matte red and berry shades that are all vegan!? I swear, a good vegan red lipstick is hard to come by. This particular lipstick is a lovely true red shade with a matte finish that still retains a bit of sheen, and although it isn’t as long-lasting as I’d prefer it also doesn’t bleed or smudge around too much either. Despite it being a matte lipstick, the formula isn’t drying at all and it’s a perfect cruelty free, vegan alternative to other high street lipsticks. I much prefer to use nude coloured bullet lipsticks to bold shades, and having used this I’m really excited to give their two natural colours a go!

Defining Duo Liner (£6.99)

Another product that I was thrilled to see B. was releasing was this liquid liner pen. Again, decent felt tip liquid eyeliners that are cruelty free and vegan are very hard to come by, and this one has not one but two tips – one slightly thicker, and one thinner for sharper, finer lines. So far so good with this product; I’m always wary of pen eyeliners because I find the tip can start to dry up relatively quickly but I haven’t been using this long enough to know whether or not that will be a problem with this one. As far as colour goes, this is a true, opaque black, glides on like a dream and even produces some great, sharp flicks. My only minor complaint with the colour would be that it does sometimes look a bit glossy, as is the case with several liquid liner pens I’ve used in the past. While it isn’t waterproof (seriously, do not expect it to stay on if you’re really sweaty or cry) it is smudge proof to an extent – rubbing it only causes a bit of greyish transfer and wear but doesn’t smear it all over your face.

Velvet Matte Liquid Lipstick in Ravenous (£6.99)

Matte liquid lipsticks are pretty much my life, and I’m so excited that B. have released a range of colourful vegan ones. The one I received, Ravenous, is a lovely berry shade that applies smoothly and dries to a matte finish relatively quickly. It isn’t sticky and it isn’t as drying as other liquid lipsticks I’ve used, but you do still feel its presence on your lips. It isn’t as long wearing as my Colourpop liquid lipsticks (I can eat even greasy foods carefully in those, but this wouldn’t stand a chance against that), but still lasts a while and when it does wear out, it’s easy to touch up without having to remove the lot and start again. For £6.99 I’m pretty impressed with these – there’s currently 8 shades to choose from (including a great looking 90s brown called 1995) but I really hope these take off and they expand their shade range.

Lip & Cheek Tint in Frivolous (£6.99)

I feel like I don’t really see too many multi-purpose products on the high street, so it was nice to see that B. have created a range of cream lip/cheek products. This soft, lightweight tint is easy to apply and to blend and when used on the cheeks creates a lovely, natural flush once blended out. Although this isn’t a shade I’d have chosen myself, I still like it, it still suits me and the formula is great. This is a perfect product to take out in your handbag for a blush touch-up or to add a quick bit of no fuss colour to your lips on the go. As a lover of dewy finishes, I also love a good cream blush so these are perfect for me.

In addition to the above, I also received a few skincare items but I won’t go into any detail about those as, save for a few new products (including a great Beard Oil for men) their skincare line remains largely the same and has always been great quality for the price. Included in my goodie bag but not pictured, I also received one of their new eyeshadow blending brushes and it’s quickly become one of my favourite brushes, though not for its intended purpose! I’ve been wanting a new highlighter brush for ages but never really had a proper one before; I used to use my Real Techniques eyeshadow brush, my fingers and I had a brief foray into using a fan brush for a while and really didn’t get on with it. B.’s eyeshadow blending brush however, is the perfect soft, fluffy brush that’s still dense enough to give me a blended but bold highlight and I’m pretty much in love with it.

I’m super impressed by B.’s relaunch so far and looking forward to trying out more of their new range. Most importantly, they have fully embraced their vegan appeal and are actively providing an affordable vegan, cruelty free, high street option and have been the first high street brand to really commit to doing this.

The new collection is available on Superdrug.com and in some stores – I’ve heard from other bloggers that not every shop is stocking the new range yet, but fingers crossed and keep your eyes peeled.

* All of the products featured in this post were given to me free of charge, however this post is not sponsored and all views are my own.

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